Report: Financial aid a key O-Care motivation

Telling people about available financial assistance is the most effective way to motivate the uninsured to buy health insurance under ObamaCare, according to a new report.

Enroll America, a grassroots healthcare organization, released a report Monday that analyzed its work to educate people and help them sign up for health insurance in the federal and state marketplaces.

The organization says despite a botched rollout of HealthCare.gov and other barriers, it learned key lessons outlined in the report from the first enrollment round to help enroll more people come November.

“Informing consumers about the availability of financial assistance was the single most effective way to motivate uninsured consumers to enroll, and this will likely remain the biggest motivator heading into the next annual open enrollment period,” said the report.

The organization also says national, state and local partnerships with various community and church groups was critical to getting the word out about the benefits of health insurance.

Having consistent times and accessible locations to hold enrollment events was another key factor as was providing face-to-face interactions to explain the new healthcare law.

“Consumers who received help from a navigator, Certified Application Counselor, or other in-person assister were about twice as likely to successfully enroll compared to consumers who attempted to enroll online without help,” added the report.

Enroll America notes young adults, African Americans and Latinos were the hardest groups to enroll and will probably stay that way.

However, it says that multiple follow-ups with people in these groups greatly improved their likelihood of buying health insurance.

“African American and Latino consumers were about twice as likely to enroll after the third follow-up, and young people were more than twice as likely to enroll after the third follow-up,” said the report.

Enroll America released the report a day ahead of a three-day conference the organization is holding in Washington, D.C.

It plans to hold seminars at the conference on best practices to get people on healthcare plans ahead of the November enrollment period. Former Secretary of Health and Human Services Kathleen Sebelius is scheduled to speak during a Tuesday morning session.

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