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Burwell meets with insurance execs ahead of O-Care enrollment

Health and Human Services (HHS) Secretary Sylvia Mathews Burwell met with leading health insurance executives on Wednesday to discuss ObamaCare's second open enrollment period.

Twelve executives met with Burwell, including two representatives of the industry's trade association, America's Health Insurance Plans, the department said.

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The healthcare law's exchanges are scheduled to open for sign-ups in less than three weeks, and the Obama administration is intent on avoiding technical fumbles like those that plagued the system last year. Both sides are hoping to present a united front.

"HHS and issuers are focused on delivering a positive experience for both current and new consumers, including outreach and education so that consumers understand their options and the renewal process," an HHS summary of the meeting stated.

"Secretary Burwell reiterated her commitment to continue to work with issuers on implementing the Affordable Care Act to make health care more affordable, accessible, and of a higher quality."

The administration and its industry partners are facing several new challenges this year, including a shorter enrollment period and consumer confusion about plan renewals.

The sign-up period begins Nov. 15.