By Elise Viebeck - 10/29/14 04:25 PM EDT
Health and Human Services (HHS) Secretary Sylvia Mathews Burwell met with leading health insurance executives on Wednesday to discuss ObamaCare's second open enrollment period.
Twelve executives met with Burwell, including two representatives of the industry's trade association, America's Health Insurance Plans, the department said.
"HHS and issuers are focused on delivering a positive experience for both current and new consumers, including outreach and education so that consumers understand their options and the renewal process," an HHS summary of the meeting stated.
"Secretary Burwell reiterated her commitment to continue to work with issuers on implementing the Affordable Care Act to make health care more affordable, accessible, and of a higher quality."
The administration and its industry partners are facing several new challenges this year, including a shorter enrollment period and consumer confusion about plan renewals.
The sign-up period begins Nov. 15.