Social conservatives say Romney should have hit harder on abortion

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"Abortion meant rape in the minds of many voters because the debate was not fully engaged," she said.

Dannenfelser said Republicans seemed to have called "a de facto truce on social issues" while Democrats "launched a war." She insisted that Obama wold have been more vulnerable if Romney had attacked him more aggressively over federal funding for Planned Parenthood and accused Obama of supporting sex-selective abortion.

"You cannot win a war which is not engaged," she said.

Dannenfelser said SBA List will reevaluate how it decides to support candidates, and how it works with campaigns' messaging operations.

"This cannot happen again," she said.