Hogue's background in political advocacy could prove useful to NARAL.
In an interview last month, Keenan said she's confident that women in the "Millennial" generation support abortion rights, but that abortion-rights opponents are more energized over the issue.
Especially as the political debate has shifted from the legality of abortion to a fight over restrictions on access, it has become harder for groups like NARAL to keep up the same level of intensity to defend the status quo.
Rosalyn Levy Jonas, chair of the board of directors for NARAL, said Hogue is the woman for the job.
“Under Ilyse’s leadership, I have no doubt that this organization will continue to stand as a leader against challenges to choice with a renewed energy and bold ideas to protect this freedom in the decades ahead," Jonas said in a statement.