By Elise Viebeck - 03/22/13 09:28 PM EDT
"We know that consumers won't enroll unless they know" the details, Enroll America President Anne Filipic said in a statement this week. "That's
why we'll be engaging Americans in their homes and communities, getting
neighbors talking to neighbors, and friends talking to friends about the
changes coming, and what the new law means for them and their
A forthcoming "Get Covered America" campaign will educate consumers with paid media, a comprehensive digital outreach strategy and local events like house parties, the group said.
Filipic is a former Obama White House staffer.