By Elise Viebeck - 06/19/13 01:20 PM EDT
The Health and Human Services (HHS) Department did not confirm the report.
“We are speaking with a wide range of potential partners and organizations about our efforts to inform Americans of the opportunity to enroll in quality, affordable coverage in the health insurance marketplaces," said a HHS official.
If a partnership with the NBA did come to fruition, it would have a precedent in Massachusetts, where officials worked with the Boston Red Sox to promote that state's healthcare reform law.
—This post has been updated.