By Sam Baker - 06/24/13 04:23 PM EDT
Health and Human Services Secretary Kathleen SebeliusKathleen SebeliusFighting for assisted living facilities The chaotic fight for ObamaCare California exchange CEO: Insurers ‘throwing ObamaCare under the bus’ MORE said Monday she is in talks with the NFL to help promote new insurance options under ObamaCare.
Sebelius said the football league has been "very actively and enthusiastically engaged" in discussions about a partnership to encourage people to enroll in newly available insurance plans.
HHS is reportedly also in talks with the NBA to promote the law.
Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law's new coverage options.
Attracting young, healthy people will help keep premiums from rising dramatically once the law begins offering new protections for more expensive patients — namely, banning insurance companies from discriminating against people with preexisting conditions.
The Boston Red Sox filmed a commercial promoting Massachusetts's healthcare law when it took effect in 2006.
"We know the Red Sox were incredibly effective in Massachusetts … so it's a logical place to go," Sebelius said.
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The administration is gearing up for a massive public relations push throughout the summer. New insurance exchanges in each state must be open on Oct. 1 to begin enrolling people in coverage that would begin Jan. 1.
Polls show that public opinion of the law is negative, and deep misconceptions about the law have persisted even years after the fiery legislative debate of 2009 and 2010.
"I'd say the most daunting aspect is that people still don't know enough about what's going to change in the law and don't have enough information — still have some misinformation," Sebelius said.
In addition to high-level advertising campaigns, the enrollment push is hoping to target specific groups of uninsured consumers through the channels they already use and trust. The administration and its allies will be enlisting churches and other community groups to encourage people to enroll.
"We have the next couple of months laid out with a very busy and engaged schedule to make sure we're ready for marketplace enrollment on Oct. 1," Sebelius said.