Walgreens, Blue Cross launch effort to promote ObamaCare

The nation's largest drugstore chain is partnering with Blue Cross Blue Shield to promote ObamaCare before the new insurance exchanges open on Oct. 1. 

Walgreens and the Blue Cross Blue Shield Association (BCBSA) launched a website Wednesday and promised to distribute brochures about ObamaCare at Walgreens stores around the country.

The materials guide patients through basic questions about the Affordable Care Act — what the law does, when it takes effect, and who is eligible for benefits. Details are provided in simple, concise language. 

"The Affordable Care Act will expand access to health insurance for millions of Americans and broaden health benefits, but many Americans have had little experience purchasing health coverage and are confused about what the law means to them,” BCBSA Senior Vice President Maureen Sullivan said in a statement.

"[We are committed to] ensuring that all Americans have the tools they need to understand these changes and access affordable health insurance coverage that meets their needs."

The campaign mimics private efforts to promote Medicare Part D, both now and during the program's rollout.

Obama administration officials and healthcare industry stakeholders are bracing for the next six months as ObamaCare's major provisions come into effect.

The White House and its allies in the nonprofit world are pledging major resources to ensure consumers know how the Affordable Care Act could benefit them.

Private efforts like the Walgreens campaign are also likely to increase before next year.