HHS releases final rules for ObamaCare 'navigators'

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HHS intends for navigators to primarily come from churches and other community organizations, although Republicans have raised questions about whether identity thieves and other nefarious types could become navigators as well.

Traditional insurance agents cannot be certified as navigators, because navigators cannot be paid by a specific insurance company — their charge is to help explain the system, not to sell a particular product.

"Navigators will be trained to play a vital role in fulfilling our commitment to help consumers learn about and apply for quality health insurance when open enrollment for consumers in the Marketplaces begins October 1,” said Marilyn Tavenner, the administrator of the Centers for Medicare and Medicaid Services.