HHS adds $33 million to ObamaCare PR contract

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"This contract will provide CMS with resources from Weber Shandwick to conduct a public education and outreach campaign for the Health Insurance Marketplace, which will be one part of our wide-ranging outreach efforts," the spokesperson said. "The campaign will use a range of communications tactics, with an emphasis on paid media and digital outreach, to make the uninsured aware of the Marketplace and the health insurance options available to them."

CMS has previously signed two contracts with Weber Shandwick, valued at $3 million and $8 million.

Separately, the agency has signed a $20 million contract with the PR firm Porter Novelli.