By Blake Neff - 08/23/13 04:11 PM EDT
It is designed to reach out to so-called “young invincibles,” adults aged 18 to 29 who do not have health insurance because they see little need for it. Enrolling young people is critical for the new insurance exchanges that are set to launch in October.
Participants in the contest can submit videos in three different categories: A song, an animated short or a conventional live-action video. The creators of the most-viewed video in each theme will be awarded $3,000, with additional prizes for runners-up as well as an “Early Bird” prize for the best entrant submitted by Sept. 2.