Planned Parenthood recruited several Hollywood starlets to promote ObamaCare's new health plans to uninsured women.
Scarlett Johansson, Aisha Tyler and Gabrielle Union recorded phone messages for the group encouraging women to enroll in the exchanges.
The group described each woman as a "passionate supporter" of Planned Parenthood.
In the recordings, each woman asks, "Did you know you may be able to enroll in new, more affordable health insurance plans?"
The messages direct women to visit a Planned Parenthood site dedicated to information about ObamaCare.
Friday's announcement represents the most visible use of celebrities so far to promote the healthcare law.
The Obama administration has not yet utilized its Hollywood backers for a major enrollment campaign.
Most activity has taken place on Twitter, with performers like Katy Perry and Lady Gaga urging followers to sign up for coverage.