Big Tobacco to air anti-smoking ads after decadelong fight

Big Tobacco will begin running ads next week detailing the negative health effects from smoking cigarettes 11 years after they were ordered to do so by a federal court. 

The ads are the result of a long-running lawsuit the Department of Justice filed against tobacco companies in 1999 in an effort to recoup billions of dollars the government spent caring for those with smoking-related illnesses. 

In 2006, a federal court ordered the companies to make "corrective statements" that highlight the dangers of smoking after determining they misled the public about the health risks. 

But the tobacco companies delayed the ads for 11 years through multiple appeals. 

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The campaign, paid for by Philip Morris USA, Altria Group and R.J. Reynolds Tobacco Co., will begin Sunday on network television and in newspapers. 

The ads will run during prime time on CBS, ABC and NBC for one year, Monday through Friday, for a total of 260 spots.

The companies will also have to purchase five full-page ads in the Sunday editions of more than 50 newspapers.

In the ads, a narrator details the effects of smoking as their words are displayed on a white backdrop.

"Smoking kills, on average, 1,200 Americans. Every day," the narrator says. 

"More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined."