Salsa Labs unveils campaign social networking platform

Lundberg said one of the major lessons his company learned from the last election cycle is that most users already have their own social networks – they use Facebook and MySpace – which is why MySalsa attempts to leverage those existing networks for political organizing.

"What we wanted to do is drive people using existing social networks to make donations, take action online, and engage the issues," Lundberg said.

To motivate users to get involved, the site is taking a cue from the popular location-based social media service Foursquare, which award users with points and badges when they visit various locations and complete tasks within their local communities. Lundberg said points appeal only to the most active users, which is why MySalsa will feature badges for users who accomplish certain objectives.