FCC reviewing whether TV show is meant to sell kids Skechers

The CCFC argues the characters were created expressly to market specific lines of shoes and said the show should be considered a promotion for Skechers shoes. The law limits cable operators to airing no more than ten and a half minutes of commercial programming per hour on weekdays and 12 minutes on weekends during children's shows.

The characters have previously been featured in Skechers TV commercials and comic books. Additionally, DVDs of the show were inserted into one million shoe boxes over the summer as part of a promotion. Kewl Breeze, who the CCFC says was created to sell Skechers Airators, is depicted in one comic passing out the shoes in order to defeat Dr. Stankfoot.


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