Americans are more likely to use social networks but less likely to watch video or TV on their smartphones than users in Japan and Europe, according to a new report on mobile usage from comScore.
The survey showed just 4.8 percent of Americans watch TV or video on their mobile phones, compared with 22 percent in Japan and 5.4 percent in Europe. Americans were also less likely to use their phones as cameras with just over 50 percent doing so; 63 percent of Japanese users and 57 percent of Europeans reported capturing photos.
While overall online media use by the Japanese far outstrips the U.S. (75 percent vs. 44 percent), American users were more likely to use their phones to listen to music or to instant message with friends. Two-thirds of Americans reported using their phones to text message, much more than Japan but still lagging behind Europe's rate of 82 percent.
“Mobile media usage continues to accelerate across the globe, driven by advancing technologies and the growing number of content options available to consumers,” said Mark Donovan, comScore senior vice president of mobile. “As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident. These differences are even more pronounced than they are for PC-based Internet usage due to the complex nature of mobile."
Americans were the most likely to use their phones to access social media or blogs, with 21 percent doing so versus 17 percent in Japan and 15 percent in Europe. Americans also checked their bank accounts at the highest rates as well as classified ads, maps and online travel services. Europeans were the most likely to use their phones to listen to music, text, capture video and play games.