Tim Wu joins FTC as senior adviser

Columbia Law School professor Tim Wu will join the Federal Trade Commission on Monday as senior adviser for consumer protection and competition issues affecting the Internet and mobile markets.

Wu is perhaps best known for coining the term "net neutrality." His most recent work The Master Switch was named one of the best books of 2010 by The New Yorker and numerous other publications.

“Tim is an incredibly bright and creative thinker and the FTC can never have too deep of a bench,” said FTC Chairman Jon Leibowitz in a statement. “Although he may be known for his work on net neutrality, here at the FTC he’ll be working on issues at the nexus of consumer protection, competition, law and technology.”

Wu will work in the Office of Policy Planning, which helps develop and implement long-range competition and consumer protection policies. He will also advise staff on cases involving new or complex policy and legal issues.

“The Internet platform has given rise to new and hard problems of privacy, data retention, deceptive advertising, billing practices, standard-setting and vertical foreclosure just to name a few,” Wu said.

“The FTC is the agency at the front line of these issues, which have such obvious effects on how we live our lives.”

Wu will take a leave of absence from his position at Columbia to serve at the FTC.