By Gautham Nagesh - 04/11/11 04:33 PM EDT
Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) will introduce legislation Tuesday that spells out how companies should handle consumers' personal information both online and offline.
The senators have scheduled a press event Tuesday at the Capitol to unveil The Commercial Privacy Bill of Rights Act of 2011, which "establishes a framework to protect the personal information of all Americans both online and offline."
Kerry began work on commercial privacy legislation last summer as a companion to complementary efforts under way in the House. Bipartisan momentum for online privacy legislation has been building in recent months, with the Obama administration expressing support last month for the first time.
While the FTC currently supports a voluntary "opt-out" provision for information-sharing services and targeted online ads from industry, the bill could make the opt-out process mandatory in most instances.
Kerry used the settlement last month of the FTC's complaint against Google for its Buzz privacy breach as an opportunity to stump for his bill, claiming its measures would prevent similar incidents in the future.
The settlement requires Google to implement a comprehensive privacy protection plan, submit to outside privacy audits every two years, and notify customers every time it changes how one of its services shares a user's data.
Kerry and an FTC official both expressed their view that all firms should follow the terms of the settlement, not just Google.