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Parents group targets Billboard performance by Rihanna, Britney Spears

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 The watchdog group has campaigned against other shows featuring frank depictions of sex and violence on cable and broadcast television including MTV's "Skins," "Glee" and "Gossip Girl." Winter told The Hill earlier this year that the PTC's focus is protecting children watching broadcast TV during prime time.

"I cannot imagine what would possibly lead the ABC television network to air a profanity-laced, S&M sex show on primetime broadcast television," Winter said.

"The overtly sexualized performance by Rihanna and Britney Spears was no accident or mishap, but a deliberate effort to target teens with images and lyrics that that glamorize whips, chains and other sexual fetishes."

Winter said his group plans to contact ABC-Disney as well as advertisers including Chevrolet, Old Navy and McDonald's to ask if the performance accurately reflects their corporate image.

He noted that expletives broadcast during the 2002 and 2003 Billboard awards show eventually became a crucial part of the court case that overturned the Federal Communications Commission's indecency policy.