By Gautham Nagesh - 07/26/11 07:44 PM EDT
Sites such as YouTube are increasingly being used for longer videos, original programming and direct outreach from musicians and other content providers. But the report claims their use is still driven by the user-generated videos that have become synonymous with the site.
The online video market in general has heated up, as Facebook recently announced its plans to join services such as Netflix and Hulu in offering content for paid streaming.
In another notable finding, rural users are now almost as likely to visit such video-sharing sites as urban and suburban users, at 68 percent vs. 72 and 71 percent, respectively.