House subpanel updates video rental privacy law

Goodlatte said the bill updates the VPPA to reflect the reality of the current video market, allowing video providers to share information on consumers' viewing habits if they so choose.

A firm must obtain a consumer's consent before sharing any information on a customer's viewing preferences, but users can opt in to ongoing sharing of their favorite movies or TV shows without having to provide consent each time they rent a movie. Consent can both be provided and withdrawn through the Web.