Lawmakers push advertisers to stop supporting pirate sites

Members of the Congressional International Anti-Piracy Caucus are asking online ad networks to do more to keep advertisements off websites that promote online piracy.

"Only through proactive efforts will the harms associated with ad-supported piracy be mitigated," the caucus wrote in identical letters to the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers.

ADVERTISEMENT
The caucus is led by House Judiciary Chairman Bob GoodlatteBob GoodlatteTech giants urge Congress to revise foreign surveillance law Top Dem calls for investigation into Sessions House votes to expand death penalty for police killings MORE (R-Va.), Rep. Adam SchiffAdam SchiffSunday shows: Homeland Security chief hits the circuit after Manchester attack Flurry of leaks alarms US allies House lawmakers pitch ban on North Korean tourism MORE (D-Calif.), Sen. Sheldon WhitehouseSheldon WhitehouseDOJ pitches agreements to solve international data warrant woes Senators push for enhanced powers to battle botnets GOP rejects Dem effort to demand Trump’s tax returns MORE (D-R.I.) and Sen. Orrin HatchOrrin HatchGOP leaders launch internal review into leak Insurers: GOP should keep pre-existing condition protections DOJ pitches agreements to solve international data warrant woes MORE (R-Utah).

Over the past two years, the ad networks have developed and updated best practices to keep copyright-infringing sites from hosting — and thereby profiting from — the advertising of legitimate brands.

"We support these steps, but note that much remains to be done to operationalize the commitments made and to make them effective in preventing the appearance of legitimate ads on pirate sites, rather than simply responding once they are placed," the caucus wrote.

The group of lawmakers called on the ad networks to develop "greater specificity" around steps to prevent legitimate ads from ever appearing on pirate sites, as well as ways to measure how effective those steps are.

"Until recently the technological tools needed to carry out such preventive measures were not available," the letter said "But marketplace solutions are emerging, and the time is ripe for stakeholders to come together with a renewed focus on developing and implementing a more effective preventive regime that can harness those new technological developments."

The caucus also asked the ad networks to consider ways to address mobile advertisements, "which represents a significant and growing share of online advertising revenues, both for legitimate and pirate sites."