Watch the five most politically controversial Super Bowl ads of all time: Page 3 of 6

2010: Focus on the Family. The mother of then-college football star and now Denver Bronco Tim Tebow stands against a plain white backdrop and talks about her difficult pregnancy with “Timmy,” almost losing him several times. Although the ad was paid for by for the group that opposes abortion rights, there was no explicit anti-abortion message contained in the ad, as was expected before it aired.

Carroll said that “pro-choice forces got sucked into a conversation about something that never actually happened,” adding, “Focus on the Family got the benefit of all this publicity ahead of time, and when it aired, it took the air out of the room.”

Watch these Super Bowl ads: 
Pepsi Max |Focus on the Family
Sales Genie | Snickers | MoveOn