AT&T plans national PR day against texting and driving

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“I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be," Stephenson said in a statement on Wednesday. "Texting and driving should be as unacceptable as drinking and driving."

Transportation Secretary Ray LaHood applauded the campaign, calling distracted driving an "epidemic."

Steve Largent, president of wireless industry trade group CTIA, said company initiatives like AT&T's "It Can Wait" are "vital and effective components to the industry’s mission of creating a safer driving environment."