Foreign policy dominated chatter on social media around President Obama’s last State of the Union address on Tuesday, according to data from Facebook and Twitter.
Iran was the top issue talked about on Facebook around the speech. Militant group the Islamic State in Iraq and Syria (ISIS) and terrorism also made the list of the top five topics generating conversation on the platform.
Other issues also attracted attention on the social media platforms and in search traffic on Google.
On Twitter, the environment and the economy were the most tweeted-about topics, following foreign affairs. Users on Google searched for healthcare more than any other issue during the speech.
The Islamic faith and Muslims were the second-most talked about topic on Facebook, and the president’s denunciation of anti-Muslim rhetoric was the most talked about moment on the platform overall. Other moments, such as his pledge to work to shut down the military prison at Guantanamo Bay, Cuba, and his closing declaration that “the State of our Union is strong,” drew a lot of attention on Facebook.
Obama wasn’t the only person to get a boost from the speech. Real estate mogul Donald TrumpDonald TrumpFox poll: Trump approval below 50 percent Pelosi gives Trump an incomplete for first 100 days Poll: More say Trump will increase their taxes MORE was the 2016 presidential contender who gained the most Twitter followers during the speech. Trump tweeted criticism of the speech as it was going on and was the subject of implicit barbs from both Obama and South Carolina Gov. Nikki Haley, who delivered the Republican response to the president’s speech.
Interest on Google in Haley also spiked as she delivered the Republican response to the president’s speech.
The White House used social media aggressively this year to promote and amplify the message of the speech, placing content related to the address on Facebook, Twitter, Tumblr, Snapchat, Instagram and Vine and a transcript of the speech on Medium. The speech was also streamed for the first time on Amazon’s video platform.