Comcast raises its data caps

Comcast will raise the data caps it implements on broadband subscribers in many markets.

The company announced late in the day Wednesday that it would raise the data usage caps from 300 gigabytes per month to 1 terabyte, or 1,000 gigabytes, a month. The company said that it believed the higher cap would be high enough for the vast majority of users, even as Americans consume more streaming video and content.

“We have learned that our customers want the peace of mind to stream, surf, game, download, or do whatever they want online,” the company said in a blog post. “So, we have created a new data plan that is so high that most of our customers will never have to think about how much data they use.”

The company also said it would raise the amount it charges for customers who want an unlimited data plan for wired broadband to $50 a month. Customers can also buy additional data.

The company has been testing out caps on wired broadband, similar to those many Americans have one their wireless service, for some time. They have been activated in several markets around the country.

That’s drawn criticism from consumer groups, who say that the caps could cause consumers not to try out video services that compete with Comcast’s offerings.

But the company is unlikely to stop experimenting with the approach any time soon, it indicated on Wednesday.

“We’re currently evaluating our plans to roll this out in other markets, we’ll keep listening — and we'll be open to making further changes in the future to deliver the best high-speed data service to our customers,” the company said.