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Google will no longer use data from personal Gmail accounts for advertising
Google announced on Friday that it will no longer be scanning the messages of personal Gmail accounts in order to create personalized advertisements.
The move will bring regular Gmail accounts more in line with how the internet giant runs its commercial email service as part of G Suite, which doesn't display ads or use consumer data for advertising purposes.
"G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate," Diane Greene, the head of Google Cloud, wrote in a blog post.
Greene said that users will be able to disable ad personalization on the site.
The move comes as European regulators have been scrutinizing the company's data practices and are reportedly preparing to slap the company with a record fine this summer.
In the U.S., data-driven advertising has also been increasingly under the spotlight. Rep. Marsha Blackburn (R-Tenn.) introduced a bill last month that would prohibit websites and web providers from sharing consumer data with third-party advertisers without permission.