Facebook introduces massive changes to newsfeed

Facebook introduces massive changes to newsfeed
© Getty Images

Facebook is introducing the most sweeping overhaul of its News Feed in years, changing the kinds of posts and content that users see when they log on to the social media site. 

The company said Thursday that it would prioritize posts from users' friends and family on their News Feeds, as opposed to content from brands and publishers. 

Facebook CEO Mark ZuckerbergMark Elliot ZuckerbergAction against Russian meddling cannot threaten our civil liberties Hillicon Valley: Fallout from bombshell DOJ report on Clinton probe | AT&T win could see new wave of mergers | World Cup cyber warning | Facebook comms chief stepping down Facebook's public policy, comms chief to step down MORE wrote on the site Thursday that the social media giant had gotten feedback that content from businesses, brands and media had "crowded out" more personal, meaningful content. 


With the News Feed update, Facebook users will see content based on how many of their friends have interacted with it. For example, if a post has a lot of "likes" or comments from a user's friends, that post is likely to appear higher in the user's News Feed.

The goal, Facebook said in a statement, is to "prioritize posts that spark conversations and meaningful interactions between people."

"These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to — whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion," the company said.