Census: Broadband adoption growing for all demographics



--In 2009, 66 percent of urban households and 54 percent of rural households accessed broadband Internet service, compared to 54 percent of urban households and 39 percent of rural households in 2007.

--Overall, the two most commonly cited reasons for not having broadband Internet access at home are that it is perceived as not needed (38 percent) or too expensive (26 percent).

--Besides these value and affordability concerns, Americans also cite the lack of a computer as a major factor.  In rural America, however, lack of broadband availability is a more frequently-cited major reason for non-adoption than in urban areas (11 percent vs. 1 percent).

--Despite the growing importance of the Internet in American life, 30 percent of all persons do not use the Internet in any location.

The full report can be found here.