By Keith Laing - 06/01/11 09:23 PM EDT
The airline has launched a promotion website called www.AAbasket.com.
This is the second time the American Airlines-named arenas have hosted the basketball championship matchup, as the Heat and Mavericks meet in the 2006 NBA Finals. The residents of the AmericanAirlines Arena in Miami won that match-up four games to two. The current incarnation of the Heat jumped out to a 1-0 lead on the occupants of the American Airlines Center in Dallas this week.
Other airlines like Delta and United have naming rights at basketball arenas in Salt Lake City and Chicago, two of their respective hubs.