Airport wants to sell advertising rights to control tower

An airport in Oregon is considering following in the footsteps of stadiums and sporting events by selling advertising rights to its air traffic control tower.

Rogue Valley International-Medford Airport in Medford, Ore., is negotiating with companies about becoming a corporate sponsor of its flight control facilities, The Associated Press is reporting Thursday. In exchange for a lump sum payment, the winning company would get to put its logo on all sides of the tower, the report said.

Airport director Bern Case said that the airport hoped the deal would generate about $300,000 for the airport.

“It’s not really advertising,” Case told the AP. “It’s more showing a corporate presence for somebody who would like to be involved with the community.”

The Rogue Valley airport handles 60 flights per day.