FTC expands children's online privacy protection rule

Parents would have a new way of protecting their children's privacy when they are surfing the Internet under new rules from the Federal Trade Commission.

The Children's Online Privacy Protection Act, last updated in July 2013, requires websites to obtain consent from the parents of children who are under the age of 13 before sharing their personal information. The law is part of a larger effort to keep children safe online.

The FTC enforces the rules by requiring that websites verify the identity of parents who have given them permission to collect and share personal information about their children.

The FTC lists several ways in which websites can verify a parent's identity to make sure that the children aren't pretending to give consent from their parents.

But the agency announced Thursday in the Federal Register it is considering a new way in which parents can verify their identity, after receiving a petition from AgeCheq to use its new system.

The public has until Sept. 30 to comment on AgeCheq's proposal.