Senate Dems demand energy drink companies stop marketing to kids

The four lawmakers want the companies to pledge not to promote excessive consumption of energy drinks, not to advertise the drinks to children under 18 and to clearly declare on the label how much caffeine is present in each drink.

They also ask the companies to agree not to promote mixing the drinks with alcohol or other drugs, to put restrictions on social media sites to prevent children from accessing them and make sure that energy drinks are not sold in school vending machines or at school events.

“Energy drink makers have been urging customers to consume too much of their products too fast and too young,” Markey added. “We need all major energy drink companies to be good corporate actors and agree to these steps to address appropriate marketing and consumption of their products. We need to ensure that kids and parents are protected from the negative health impacts of these products and are not subject to deceptive marketing practices.” 

The lawmakers have been suspicious about the companies’ practices for months.

In June, the Senate Commerce Committee, of which Rockefeller is the chairman and two of the other senators are members, accused major energy drink producers of using advertising techniques similar to those used by cigarette companies.