Magnet company launches campaign against safety lawsuit

In a statement, Maxfield and Oberton’s founder, Craig Zucker, who has vigorously opposed the safety commission’s efforts, said that if the CSPC succeeded in its attempt to force a recall it could set a precedent making business officers personally responsible for their company, even if they have not violated the law.

He said that “the CPSC is trying to have a court ignore and rewrite the cherished American principle of ‘limited liability,’ which protects responsible, law-abiding company officers like myself from being unjustly sued.”

Last year, the CPSC filed a lawsuit against the company to get it to stop selling its desktop magnet toys and offer full refunds. This May, it named Zucker himself in the complaint.

The safety agency said that it had received multiple reports of children eating the magnets and been injured when they attracted to each other while inside the gastrointestinal tract.

Since the lawsuit was filed, a number of retailers have agreed to stop selling Buckyballs and Buckycubes on their own.

Maxfield and Oberton has claimed that its toys are meant solely for adults, not children.