Requisition Number  8-0037
Post  Date 6/19/2018
Title  Vice President, Member & Advocacy Communications
City  Washington DC

Description

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Vice President, Member and Advocacy Communications, for the Communications department located in our D.C. office. 

Purpose

The Vice President of Member and Advocacy Communications is responsible for creating, implementing and overseeing a variety of communication strategies in support of the Association’s efforts in keeping members informed, communicating member value and involving members in AHA’s advocacy and representation efforts. The incumbent is part of a collaborative team working with all departments of the AHA to enhance the delivery of AHA’s priorities through strategic messaging. The Vice President provides strategic guidance and manages a team that develops and disseminates messages and materials reflecting the goals and mission of the Association before AHA members, Congress, government agencies, and the public.

Essential Functions

1. Leadership & Management: Engage and develop a team of 12 dedicated professionals to advance the work of the AHA to members using cutting-edge communication techniques and strategies. Provide coaching through regular feedback, mid-year and annual reviews. Serve as a role model of ongoing professional learning and development and the AHA values.
 

2. Government Relations & Public Policy Communications: Working with AHA senior staff, develop creative communication strategies to convey the Association’s advocacy positions to hospital and health system members, Congress, the Administration and the public.
a. Federal Relations Communications: Oversee the strategic relationship with the AHA’s Federal Relations team to further the AHA’s legislative agenda through written and oral testimony, fact sheets, and various correspondence with Capitol Hill and the White House.

b. Public Policy Communications: Provide strategic communications counsel and editorial assistance to the AHA’s Policy team to further the AHA’s regulatory agenda through regulatory advisories and policy briefs; correspondence with regulatory agencies; reports and other materials, as needed.
 

3. Member Communications & Engagement: Serve as executive editor and oversee AHA’s various member communications vehicles.

a. News Communications: Provide strategic direction, manage messaging and apply quality control to ensure the excellence of AHA’s member newsletters, most notably AHA Today, a daily electronic newsletter that reaches 65,000 members and other health care stakeholders.

b. Grassroots Communications: Engage members in the Association’s advocacy efforts through advocacy alerts and updates that deliver quick and concise information on legislative activities; produce videos, talking points, fact sheets and other special materials as needed to support AHA’s advocacy efforts.

c. Website Strategy & Content: Working in conjunction with the VP, Digital Strategy, provide strategic direction and oversight to AHA’s websites, ensuring content and messages are timely, on-target and curated to promote member value and the association’s key priorities.

d. Mobile Engagement & Strategy: Provide strategic direction and oversight of AHA’s mobile applications – mobile action center, conference apps, mobile website to ensure content and message are timely and on-target and that the application’s functionality meets member needs and industry best practices.
 

4. Meeting & Event Support: Oversee the department’s work in support of the AHA Annual Membership Meeting, including the development of pre-meeting marketing materials; key messages and other materials designed to coordinate the membership’s advocacy voice during their Capitol Hill visits; audio-visual pieces that recognize members and tell the hospital story; introductions; and other tasks, as needed. Provide similar support, as needed, for other AHA meetings, including the AHA Leadership Summit and the Rural Health Care Leadership Conference.
 

5. Strategic Communications Counsel: Supply strategic communications counsel to the AHA’s affiliates – including the Institute for Diversity and Health Equity, Trustee Services, the Physician Alliance, Health Forum, the Health Research & Educational Trust, and AHA’s professional membership groups – as well as strategic partners such as the Coalition to Protect America’s Health Care and AHAPAC.
 

6. Telling the Hospital Story: Oversee special projects designed to tell the hospital story, engage members and reaffirm the value of hospitals and their place as community partners.

Qualifications

• Bachelor’s degree in Journalism, Communications, Liberal Arts, Social Sciences.
 

• 10-12 years experiences with extensive experience in the health care field related to communications (print and online), publications for a targeted audience, and media relations. 

 
• Three plus years of experience in leading teams/projects involved in the delivery of educational and communications products and services.

 
• Association experience or experience with a member-focused organization is preferred.

 
Knowledge Requirements: Proven track record in managing and delivering top-notch communication materials. Extensive experience in writing and editing a variety of materials is essential in progressively more responsible roles. A talent for breaking complex issues down to their core meaning is key. Familiarity with web and mobile trends development, data analytics and HTML/CSS a plus.
 

Technical Requirements: Microsoft Office Suite with expertise in MS WORD, PowerPoint, and EXCEL. Familiarity with email clients and web content management systems. The ability to quickly learn additional software as needed.
 

Abilities Required: Ability to assimilate a broad range of complex and often esoteric information and turn it into easily understandable words aimed at creating a clear message for AHA members, the public, Congress and other audiences. Strong organization skills are needed with emphasis on ability to handle multiple projects on tight deadlines. Ability to be effective in a fast-moving environment with the ability to shift gears quickly as priorities change. Ability to interact and communicate skillfully within a diverse team and organization. Ability to handle sensitive issues in a diplomatic fashion and exercise sound judgment on a variety of issues. Ability to maintain a high energy level.

Benefits

We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!

The American Hospital Association (AHA) is an Equal Opportunity Employer.  We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Director, Human Resources and let us know the nature of your request and your contact information.

The AHA participates in the E-Verify Program.
 
• Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
• Please view Equal Employment Opportunity Posters provided by OFCCP here.
• The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)