White Papers

Democratic Leadership Council (DLC)

Who are the Swing Voters?: Key Groups that Decide National Elections
Through an in-depth analysis of exit poll data from the last five presidential elections and the 2006 Congressional election, co-authors Al From and Victoria Lynch identify which voter categories, if recent historical patterns hold, would most likely make the difference between a Democratic or Republican victory this November and could be the key to a long-term governing majority. The study defines these crucial "swing voters" in detail using trends in voter demographics such as race, geography, gender, and education levels.   The DLC study finds that white men and women with at least a high school education but no college degree swing the outcome of a general election by an astonishing average of 6.7 percentage points between elections that Democrats win and lose.

Who are the Swing Voters?: Key Groups that Decide National Elections (pages: 17)