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White Papers
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Porter Novelli
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About Us
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PORTER NOVELLI was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients’ business to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our
foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results.
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Intelligent Influence: Prime Angst 
Summary: There's no question that money is a major worry of the moment. Individuals are worried about prices going up and jobs disappearing. Businesses are worried about prices going up and the economic cycle going down. Banks and financial institutions are worried about the big losses they’ve taken. And governments are worried about their financial systems holding up under the strain.
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Intelligent Influence: Millennials
Summary: It seems there is a shorthand for every generation. Baby Boomers are idealistic. Generation X was defined by MTV; Generation Y by the internet. But then you come to the Millennials, and the shorthands fall away.
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