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White Papers
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CMOR (Council on Marketing and Opinion Research)
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Research Incentives for Healthcare Professionals
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Concern about pharmaceutical and medical device companies gaining influence with health care professionals through various kinds of “gifts” has driven interest in Congress and state legislatures in either: (1) requiring the reporting of such “gifts”; or (2) banning all such gifts over a certain dollar amount (usually $25-50). While some legislation exempts incentives/honoraria for participation in marketing research studies, most bills unfortunately include this common research practice in their definitions of “gifts”.
When not banning incentives outright, these bills require various different kinds of disclosure, from simply the aggregate amount of money spent on “marketing” to healthcare providers, to full personally identifiable information about every healthcare professional that receives any gift or money from a pharmaceutical or medical device company. |
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Research Incentives for Healthcare Professionals (pages: 2)
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