By Justin Sink - 12/03/13 01:32 PM EST
President Obama will launch a healthcare blitz on Tuesday with an event touting the benefits of the law.
The president’s event at 2:30 p.m. will look to refocus attention on areas where the law has succeeded, while selling the public on signing up for coverage despite headlines dominated by problems with the HealthCare.gov website.
According to a White House official, the president will look to “focus attention back on the core principles of reform that have been lost in the attention on the website, and invoke the successes that are already flowing from the law and what it means for the millions of Americans who are already directly benefiting.”
The event launches a three-week drive designed to focus attention on the law’s benefits ahead of the Dec. 23 enrollment deadline.
The White House will tout a different benefit of the law each day until the enrollment deadline, with Democratic lawmakers, campaign committees, and advocacy organizations looking to echo that sales pitch.