By Justin Sink - 01/10/14 04:22 PM EST
President Obama grabbed lunch at a Washington, D.C., diner on Friday with five young adults who are helping to enroll their peers in the ObamaCare exchanges.
Earlier this week, White House press secretary Jay Carney said obtaining a “good mix” of younger, healthier enrollees in the program was a “key element” to the overall success of the law.
And now, according to a White House official, the administration plans to ramp up a campaign with nonprofit groups, universities, celebrities and athletes encouraging young Americans to purchase insurance. Those efforts will include door-to-door canvassing, tabling at concerts and a National Youth Enrollment Day scheduled for mid-February. The White House said Obama wanted to “hear directly from young people” involved in the effort during his lunch at The Coupe, a restaurant in Washington's rapidly gentrifying Columbia Heights neighborhood.
Attendees at the lunch included the executive director of the youth division of the Center for American Progress — the liberal think tank founded by Obama's new counselor, John Podesta — and a representative from Young Invincibles, an organization that markets the healthcare exchanges to young consumers.