OFA launches digital ad to support Obama college affordability push

"The spot highlights the president's commitment to making sure that higher education is affordable for the middle class and delivers a better value for students and families," Organizing for Action announced in a statement.

OFA did not disclose how much they are putting behind the campaign-style advertisement.

Obama has been touring colleges and high schools across the Northeast this week to promote a new college ranking system the government will use to grade higher education institutions on value. He has also proposed tying federal aid to the rating system, arguing the federal government should not subsidize schools "who have higher default rates than graduation rates."

"It is time to stop subsidizing schools that are not producing good results," Obama said.

Congressional Republicans have warned the rankings system could have unintended consequences.

"I remain concerned that imposing an arbitrary college ranking system could curtail the very innovation we hope to encourage — and even lead to federal price controls. As always, the devil is in the details, and I look forward to examining the president’s proposal further as part of the committee’s ongoing efforts to reauthorize the Higher Education Act and help improve college affordability and access," House Education Committee Chairman John Kline (R-Minn.) said in a statement.