By Alexandra Jaffe - 01/09/14 06:02 PM EST
Sen. Lamar Alexander (R-Tenn.) launched the first ad of his reelection fight on Thursday, a one-minute bio spot that seeks to humanize the candidate and boost his conservative credentials.
“To that land where politics too often doesn’t work, Tennessee sends Lamar Alexander,” the narrator opens the ad, which will run for a month starting Monday. “Conservative, honest, smart. Solving problems. Lamar Alexander is Tennessee.”
The rest of the ad features various supporters touting his accomplishments, both personal and policy-oriented, in Tennessee. An auto executive declares he’s brought the auto industry to Tennessee; a business owner says he’s stood strong against ObamaCare.
“Lamar’s seniority got us to sing at the inauguration!” members of the Lee University Choir say in the ad.
The seniority, the opposition to ObamaCare and Lamar’s popular personal profile are all points the senator hopes will guard him against a primary challenge from three announced candidates.
Read more from The Hill.