Alexander airs first ad

Sen. Lamar AlexanderAndrew (Lamar) Lamar AlexanderChildren’s health-care bill faces new obstacles Overnight Health Care: Schumer calls for tying ObamaCare fix to children's health insurance | Puerto Rico's water woes worsen | Dems plead for nursing home residents' right to sue Schumer calls for attaching ObamaCare fix to children's health insurance MORE (R-Tenn.) launched the first ad of his reelection fight on Thursday, a one-minute bio spot that seeks to humanize the candidate and boost his conservative credentials.

“To that land where politics too often doesn’t work, Tennessee sends Lamar Alexander,” the narrator opens the ad, which will run for a month starting Monday. “Conservative, honest, smart. Solving problems. Lamar Alexander is Tennessee.”

The rest of the ad features various supporters touting his accomplishments, both personal and policy-oriented, in Tennessee. An auto executive declares he’s brought the auto industry to Tennessee; a business owner says he’s stood strong against ObamaCare.

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Others offer a more personal side of the quirky senator, noting his classical-level piano-playing skills, the fishing and hunting he’s done with his sons and the fact that when he ran for governor he drew notice for walking across the state of Tennessee to talk to voters.

“Lamar’s seniority got us to sing at the inauguration!” members of the Lee University Choir say in the ad.

The seniority, the opposition to ObamaCare and Lamar’s popular personal profile are all points the senator hopes will guard him against a primary challenge from three announced candidates.

Read more from The Hill.