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New Romney ad emphasizes his family values

Presidential hopeful Mitt Romney's new ad — featuring multiple images of him, his wife, Ann, and their children — is being seen as a not-so-subtle shot at Newt Gingrich, his main rival for the GOP nomination.

The ad, titled "Leader," focuses on family values and consistency. It will begin airing in Iowa and New Hampshire this week, according to the campaign.

Ann Romney is prominently featured in the ad. It's being interpreted as a criticism of Gingrich, who is on his third marriage and has admitted to having extra-martial affairs with past spouses.

The ad also comes as Gingrich is leading Romney in the polls and showing serious momentum in the race for the nomination.

In the ad, Romney's voice plays over videos of himself with his family. The speech by Romney is from a recent debate when he was asked about accusations that he is a "flip flopper" on the issues.

“I think people understand that I’m a man of steadiness and constancy. I don’t think you’re going to find somebody who has more of those attributes than I do," he said. “I’ve been married to the same woman for 25 — excuse me, I’ll get in trouble — for 42 years. I’ve been in the same church my entire life. I worked at one company, Bain, for 25 years."