The National Rifle Association (NRA) is out with a new ad urging supporters to get out the vote for the launch of its Freedom Action Foundation "Trigger the Vote" registration drive.
Actor and NRA board member R. Lee Ermey stars in the commercial with his signature raised voice, yelling at viewers to "listen up" and register.
The ad, titled "Peace and Quiet," features Ermey — a former U.S. Marine who is well-known for playing the tough Gunnery Sergeant Hartman in the 1987 flick "Full Metal Jacket" — in a newfound career path as librarian.
Ermey remains calm and collected in his new role until he is set off by an unregistered voter wearing a T-shirt that says, "Gun control … means using both hands."
"You mean you're not registered to vote?" asks Ermey in the ad.
"What's my one vote going to do anyway, huh?" he replies.
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"Not registered to vote," yells Ermey. "But you think wearing that tough-guy T-shirt is protecting your Second Amendment rights? Listen up, you get your butt over to that computer station right now, log on to triggerthevote.com and register to vote."
The nonpartisan initiative is aimed at getting voters to the polls to elect candidates on both sides of the aisle that support the NRA's mission.
The president of the NRA’s Freedom Action Foundation, Chris W. Cox, said the group is launching the campaign to encourage gun owners and supporters to participate in the political process in an opinion piece for The Daily Caller Wednesday.
"Too many Americans, for one reason or another, have chosen to sit on the sidelines by not registering to vote. Unfortunately, this includes too many American gun owners. It’s part of my job to do something about that," wrote Cox.
The ad, which is part of the NRA's multimillion-dollar campaign, will air in select states across the country in a six-figure media buy, according to Cox.
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