The call plays off Norris's role as "Walker, Texas Ranger" — and the accompanying Internet meme that followed, in which Norris is described as holding a number of superhuman characteristics. The ad's title — "Chuck Norris doesn't endorse: He makes reality" — plays off the meme.
"As my wife Jean and I watched the GOP debate, we were trying to decide which of the candidates would be best to do head-to-head combat with President Obama," Norris says in the call. "Now, I didn't say hand-to-hand combat, even though I think they would win there too. Jean and I decided that Newt Gingrich would be the best man to beat President Obama."
Norris goes on to compliment Gingrich's economic and fuel plans.
"This election is too important to get wrong. We need a bold conservative leader to take on President Obama," Norris says.
Gingrich earned the action star's endorsement in January, playing off his Internet fame even then when announcing the pickup:
Honored to have Chuck Norris’ endorsement. He will make an excellent Secretary of Attack. bit.ly/xSrsHP— Newt Gingrich (@newtgingrich) January 20, 2012
Norris isn't the only celebrity to jump into robocall recordings ahead of the primary. Donald Trump said last week he would be recording messages for voters in all 50 states voicing his support for Mitt Romney.
“Voters across the United States should expect a call from Donald Trump praising Mitt Romney for his tough stances on China, OPEC and other foreign countries that are depriving Americans of opportunities and jobs so that they can fulfill the American dream,” Trump spokesman Michael Cohen told ABC News.