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Romney adviser compares candidate to 'Etch A Sketch' after GOP primaries

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“It’s almost like an Etch A Sketch — you shake it all up and start over again,” he told CNN of the general election.

Fehrnstrom was responding to questions from CNN’s “Starting Point” panel on Romney’s appeal to the wider Republican party.

He defended Romney’s appeal to a broad base when asked if he’s concerned that, under pressure from Rick Santorum and Newt Gingrich, the candidate is tacking too “far to the right” in his positions — and therefore alienating centrists.

“I think you hit a reset button for the fall campaign. Everything changes,” Fehrnstrom said.

For more on Fehrnstrom's comments, click here.