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Obama campaign releases first series of Spanish language ads

"The first set of ads highlights the President’s record on education — a record that includes improving the quality of services and accountability at Head Start centers that serve over 362,000 Hispanic children and doubling funding for Pell Grants, which help nearly 2 million Hispanic students pay for college," the campaign said in a statement.

The four ads, set to air in Colorado, Nevada and Florida, feature testimonials from four organizers from a new subset of the Obama campaign: Latinos for Obama.

The new organization — touted by the campaign as the "largest ever national effort to engage Latino Americans in their communities" — plans to home in on Hispanic voter registration and volunteering.

Obama clinched two-thirds of the Hispanic vote in 2008 and currently leads his anticipated GOP rival Mitt Romney in Hispanic approval.

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