By Cameron Joseph - 05/07/12 10:30 AM EDT
"Jon Tester promised us he'd be a different kind of senator — and he is," says one woman in the ad, a positive spot running statewide.
"He's a man of intelligence and integrity and his actions prove it every single day," says another, a teacher. "He posts his schedule online every day so we know who he's dealing with."
The National Republican Senatorial Committee has attacked him in the past for being a leading recipient of lobbyist donations.
Tester's team has sought to emphasize that he's not a creature of Washington — other ads have prominently displayed his farm and cowboy boots and his habit of regularly bringing Montana beef back with him to Washington.
Tester's ad is running statewide on cable and broadcast television. The campaign is spending $60,000 to air it, a small but not insignificant buy in the state, which features inexpensive TV markets. The race has already seen millions of dollars spent from outside groups attacking both Tester and his opponent, Rep. Denny Rehberg (R).