The HillTube

Romney campaign releases new web ad to celebrate Mother’s Day

Mitt Romney's campaign on Sunday released a new Web video with the presumptive GOP nominee's sons paying tribute to their mother Ann Romney to celebrate Mother's day.

The four-minute ad showcases video footage and photos of the Romney children with their mother, as the sons share their favorite memories.

ADVERTISEMENT
“Looking back on the things that impressed me most about my mom, was how, I knew I was just one of five boys in the house, but I felt like when I was with her, that I was the most important thing in the world to her,” says Ben Romney.

“She is an authentic person. You know who she is when you meet her. She’s not—she doesn’t put on airs. She doesn’t try to be something that she’s not. She doesn’t try to measure what she’s going to say to gauge how you’re going to react to it. She just says what she thinks,” adds Tagg.

“To all the moms, Happy Mother’s Day,” says a message at the video’s end.

In a statement released on Mother’s Day, Mitt Romney said that “On Mother’s Day, I’ve been giving Ann lilacs every year since our first son was born.”

“As a husband, a father, a grandfather, and a son, I have had many wonderful women influence my life. When all is said and done, there’s nothing more important than our families. I’ve been blessed with a wonderful one,” Romney said.

Ann Romney's role at a stay-at-home mother came under attack last month when Democratic political strategist Hilary Rosen said Romney had "never worked a day in her life." Democrats quickly distanced themselves from the comment.

While Rosen apologized for her comments, Republicans have been slow to let the issue drop.  Last week, a pro-Romney super-PAC, Restore Our Future, released a video titled “Happy Mother’s Day from Barack Obama’s Team,” reminding voters of Rosen’s comments.

The Romney campaign has used Ann Romney to help build the former Massachusetts governor’s support among female voters. Polls show a gender gap between Romney and Obama.

A USA Today-Gallup poll of likely voters in 12 key battleground states released last Monday found Obama leading Romney 52 percent to 40 among female voters, with Romney ahead among men, 50 to 42 percent.


More in Ask A.B.

Romney returns, Congress pushes forward

Read more »