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New DNC video mimics Facebook feature to hit Romney’s jobs record

Democrats are looking to focus new attacks on Mitt Romney's tenure as governor of Massachusetts, releasing a new Web video Tuesday hammering the Republican nominee for posting the fourth-worst job creation record in the 50 states.

The video is expected to be the opening salvo in a renewed effort to undermine Romney's perceived advantage on economic issues, and Democrats hope that by focusing on the former governor's public service record, rather than just his time at Bain Capital, they will be able to gain more traction on the issue. 

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Ads released earlier in the month by the Obama campaign accusing Romney of personally profiting from the shuttering of American businesses while at the private-equity firm drew fire from some Democrats, as well as Republicans, forcing the president's team to play defense on whether the criticism was fair game.

The latest Web ad is a mockup of social networking site Facebook's "Timeline" feature, which displays a user's past activity chronologically. The Democratic National Committee (DNC) has chronicled moments it believes are particularly embarrassing for Romney, including an appearance Tuesday with Donald Trump in Las Vegas and clips of former Republican presidential hopefuls criticizing his jobs record.

"From declaring 'corporations are people' and we should let the foreclosure process hit bottom to saying he isn't concerned about the poor and likes firing people, Mitt Romney's timeline shows he would return to the same failed policies of the past and is out of touch with the needs of the middle class," the DNC said in a statement. "And Mitt's timeline, in the words of his fellow Republicans, shows that Romney Economics — whether his time as a corporate raider dismantling companies and jobs for profit or his abysmal record as governor of Massachusetts, where he finished 47th out of 50 in jobs — would be a disaster for the American people."

The ad does repeat some of the attacks on Romney's record at Bain, but uses clips of Republicans, including his one-time GOP rivals former House Speaker Newt Gingrich and Gov. Rick Perry (Texas), to deliver the criticism.

The "timeline" also showcases some of Romney's more famous campaign gaffes, including the clip in which he says he likes being able to fire people, part of a general defense Romney was making of the capitalist system. 

The video concludes with Facebook's iconic "like" logo flipped upside down, providing a thumbs-down.

"Mitt Romney: Little to Like," onscreen text reads.

The Romney campaign said Tuesday that it was happy to compare Romney's record on job creation with that of President Obama.


"This is another desperate attack from President Obama because he has no positive record to run on," said Romney spokeswoman Andrea Saul. "Mitt Romney created more jobs in the state of Massachusetts than President Obama has for the entire nation. President Obama has failed to meet his own goal of 6 percent unemployment and has a net negative record on job creation. We're happy to compare the 4.7 percent unemployment rate Mitt Romney was able to accomplish. If President Obama had even half the job creation record of Mitt Romney, then he would be running on it."


In an interview Tuesday with Fox News, Romney defended his economic record and accused President Obama of delving into personal attacks with his criticism.

“I can make the economy better. I can get more jobs in America. I can get competition between employers for jobs, rising wages. I understand how the economy works," Romney said.

“The president wants to make this a personal attack campaign. He's going after me as an individual. Look, I'm an American. I love this country. I have experience in the economy that's going to help me get good jobs for Americans so we can be secure again.”

This post was updated at 9:02 a.m.